Our Mission
At the RCG group our mission is to redefine customer experiemce in retail. We will do this by bringing together the retailer and the brand together, to meet the customer where they are. Usiing out toolkits we help our clients listen to the customer at every touchpoint in the shopper journey.
Consulting
150 Australian dollars
Our Success Stories
Client A - Global Fashion / Homewares Brand
For Client A, we enhanced their customer journey, resulting in a 15% increase in customer satisfaction and a 10% rise in sales within six months.
Client B- Australian CE Retailer
With Client B, we designed and implemented a CX strategy incorporating customer surveys, focus groups and in store initiatives providing data analytics leading to a 22% improvement in customer satisfaction (CSAT ) and overall inprovement in NPS and CES. Over a 2 year period , these analytics allowed for changes in both sales and marketing strategies that reduced customer churn and increased both sales and loyalty.
Client C - Global Technology Brand
For Client C, we aligned their brand strategy with consumer insights, achieving a 15% increase in market share within their target demographics.
